The Game: Penetrating the Secret Society of Pick-up Artists is a book of non-fiction which was among the first to expose the seduction community to the mainstream public.[citation needed] It was written by investigative reporter Neil Strauss as a chronicle of his journey from “average frustrated chump” to “master pickup artist” using techniques devised by a network of men frustrated by their incompetence in sexual seduction.

In the book, he adopts the pseudonym Style and details encounters with women as he studies with experts at seducing women. The book’s publication began an explosion of pick-up artist jargon[citation needed] and reveals inside events in the rapidly-growing Mystery Method company of 2004.

The book was an instant success on the internet[citation needed] and was featured on the New York Times Bestseller List for two months after its release in September 2005, reaching prominence again in 2007 during the broadcast of the hit series, VH1′s The Pick-Up Artist.[citation needed]

In its original published hardcover format, the book was covered in black leather and bookmarked with red satin, similar to some printings of the Christian Bible. Following its release, The Game was portrayed on televised news programs as a “bible” of pick-up arts, which may also reflect the intensity with which some readers study it. In mainstream media, it has been portrayed as a how-to book, although it is intended to be more autobiographical.

Be Sociable, Share!

•